Turo
An evolving platform calls for versatile writing. At Turo, I worked on everything from in-app notifications to emails, blog posts, and paid ads to help hosts understand the latest updates and get more guests behind the wheel.
Product updates
The Turo platform was evolving quickly with product and policy changes that directly impacted hosts. I turned these updates into clear, actionable emails and blog posts that helped reduce confusion, set expectations, and maintain trust with the host community.
Lifecycle campaigns
Lifecycle campaigns met hosts at key moments to help them take the next step in growing their business on Turo. These emails highlighted earning opportunities, performance tips, and case studies that kept hosts engaged over time.
Seasonal releases
To keep hosts informed of the latest updates and upcoming changes, I wrote seasonal releases that reached hosts globally.
These releases required close collaboration with product, marketing, legal, and regional localization teams.
Paid ads
Sometimes the right message needs to come through in just a headline. I wrote and A/B tested copy for paid ads copy to see what was most effective in driving people to book a car.